Corporate Positioning & Narrative
Strategic positioning, messages, stakeholder relevance, differentiation and consistency between promise and operating capability.
Capability 05
Reputation is governed before publication.
Corporate positioning advisory and corporate reputation advisory align positioning, narrative and claims with data, contracts, operating capabilities and actual responsibilities.
03.5 / Reputation & Corporate Journalism
Utgangspunktet
A weak claim creates a risk that presentation alone cannot correct.
Corporate communications must support real objectives and remain verifiable. Sentinel applies a traceable information base, claim review and adversarial testing to corporate journalism.
Advisory, corporate content, paid media and any independent journalism remain separated by mandate, responsibility, disclosure and editorial governance.
01Claim register
02Evidence file
03Editorial separation
04Reputation risk
Scope
Content with evidence discipline
Claim Review
Source, data owner, wording, limitation, risk and condition of use.
Corporate Journalism
Articles, dossiers, briefings and long-form content based on documents and traceable sources.
Issue & Reputation Readiness
Scenario, stakeholder map, Q&A, response lines and escalation process.
Governance
Non-negotiable separations
Advisory
Research and analysis carried out to support the client’s decision.
Corporate content
Commissioned content, with defined responsibility and intended use.
Paid media
Paid distribution subject to disclosure and the rules of the platform or publication.
Independent editorial content
Independent editorial decisions, conflicts checked and no promise of publication.
Executive Diagnostic
Beslutningen kommer før mandatet.
En første strukturert samtale for å avklare mål, informasjonsgrunnlag, mangler og gjennomføringsforutsetninger.
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